Brand
experience 
Agency
PARIS, France

Event
Agency
Paris

Brand Experience Agency
[about us]

FRÉNÉSIE CONNECTS BRANDS TO THEIR AUDIENCES AND CONTEMPORARY CULTURE.

Frénésie is a creative agency that combines strategy, design, and production to bring unique physical and digital experiences to life.

She creates memorable and impactful brand activations, events, and experiential campaigns. With emotional and authentic devices that touch your audiences and reinforce your brand value.

about us

LATEST PROJECTS

[brand experience]

PERRIER

Entertainment
Entertainment

PERONI

Entertainment Food and Beverage Lifestyle
B2C

PR Activation

PR Activation

Entertainment Food and Beverage Lifestyle
B2C

HENDRICK’S

Spirits
B2C

Consumer activation

Consumer activation

SWATCH SWEET MADNESS

Lifestyle
B2C

Pop-up Activation

Pop-up Activation

ADIDAS

Lifestyle
B2B

Seminar & conference

Seminar & conference

see everything
What they say about us

[press review]

A floral pop-up by Hendrick's Gin, centered around roses and botanicals.

Convenience store

June 2, 2025

Hendrick's Gin is setting up shop at Maison Ciero for a weekend with a Flower Shop featuring...

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Hendrick’s Gin confides in Frénésie

Cbnews

May 27, 2025

Following a consultation, Hendrick's Gin (William Grant & Sons) has chosen Frénésie, an agency specializing in...

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1664 chooses Frénésie

Cbnews

April 11, 2025

The 1664 beer brand selects Frénésie, an agency specializing in brand experience and 360 strategies, after...

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Frénésie wins Maison Perrier

Cbnews

March 3, 2025
Colorful balloons hanging in a bright, modern lobby

Following a call for tenders, Frénésie, which specializes in brand experience and 360 strategies, has just announced...

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In 2025, what trends will shape the brand experience?

I have a friend in communications.

February 6, 2025

In a market where competition is intensifying and the concept of "customer" is expanding,...

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How did the Nouvelles Galeries in Annecy increase their traffic?

E-marketing

April 5, 2024

To celebrate the launch of this commercial phenomenon in style, the Galeries Lafayette group has therefore...

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The Frénésie agency puts Ponant on the road

Meet In

April 3, 2024

Frénésie is currently running a roadshow for the Ponant brand. This is an opportunity to get to know this...

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Fruitz by Frénésie, voted "favorite" campaign of the week

Cbnews

January 26, 2024

The Hebdo Com program on BFM Business, in partnership with CB News, highlighted the...

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A new brand platform for Nature et Découvertes

Cbnews

October 18, 2023

Since May 2023, the Frénésie agency has been assisting Nature et Découvertes with the redesign of its platform...

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"A new era of co-construction between agencies and advertisers," Benoit Malphettes (Frénésie)

Strategies

August 29, 2023

Gone are the days of the top-down relationship between advertisers and agencies. Co-creation is gaining ground, in order to...

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Frénésie redefines the copper dog brand image in France

Strategies

July 7, 2023
Copper Dog whiskey bottle with cocktail glass

The Copper Dog Scotch whisky brand, owned by global spirits leader Diageo and...

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"A springtime blooming with strategic opportunities for brands in the field," Benoit Malphettes (Frénésie)

Strategies

February 13, 2023

The sun will soon shine on new reunions between brands and their audiences. To them, and...

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