To launch the FW26 season, adidas brought together its sales and marketing teams for a three-day hybrid kick-off event in Paris.
The event combined an international conference, collection presentations, and highlights designed to strengthen team cohesion. The first day, held at 3 Mazarine, featured an inspiring opening session with Malik Bentalha, broadcast live in 17 countries.
3 days
3 places in Paris
250 adidas employees
2 live broadcasts in 17 countries (premium IT & production)
1 Complete event management: venues, logistics, IT, content hosting, and evening events
1 opening and closing ceremonies
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Entertainment Food and Beverage Lifestyle
B2C
In 2025, Maison Perrier will set up shop in the Marais district for three days of pop, sensory, and socially conscious celebrations.
In 2025, Maison Perrier will set up shop in the Marais district for three days of pop, sensory, and socially conscious celebrations.
Entertainment Food and Beverage Lifestyle
B2C
