For the French Open, Frénésie designed an immersive experience for Perrier Terrace Court that brought the “Vu en terrasse” campaign to life. By reimagining the Parisian terrace as a true hub of cultural and social expression, we created a space where tennis is enjoyed just as much on the court as it is from the terrace.

Conceived as an event at the intersection of sports, culture, and the Parisian art of living, the event brought together more than 350 guests, including media representatives, celebrities, content creators, and influential figures. Around a reimagined tennis court, Jo-Wilfried Tsonga, Marine Serre, Constance Jablonski, Mathieu Forget, and Bob Sinclar embodied this convergence of sports, fashion, creativity, and music.

From the exhibition match to Bob Sinclar’s exclusive music lineup, the evening gradually transformed the court into a true hub for socializing and celebration. An activation designed to generate visibility, appeal, and buzz far beyond the tournament.