Type of project:

Stunt Marketing

Audience:

2024

Industry:

France

Have you ever had a crush on vacation? It's not always easy to say goodbye when it's time to go back to school... That's why Frénésie has come up with a way for all the summer romances that started on Fruitz to find each other again.

_Fruitz

Destination Crush

Fruitz

Destination Crush: Free train tickets to experience the revival of summer thrills! A campaign that brought people together from July 30 to September 30, 2024. We’ve revived THE VOICE of Secret Story to refresh the reality TV genre and soothe summer heartbreak. A decidedly Gen Z film to check out on Instagram & TikTok.

1 digital activation

1 film

60 tickets offered

+2M reach