Type of project:

In-store pop-up

Audience:

B2C

Tags:

Timberland 50 years

Citadium Paris

Immersive device

Year:

2023

Industry:

Lifestyle

Location:

Paris

In 2023, Frénésie designed and launched an immersive experience at Citadium Paris Haussmann to celebrate the iconic brand's 50th anniversary. One more step toward the future. An essential step toward all the others that will follow.

TIMBERLAND

50 Years of an Icon

_50 Years Of An Icon

TIMBERLAND

Immersed in the brand's materials and visual codes, working closely with its products. To experience their essence, handle them, and bring them to life. A sensory journey into the Timberland brand world. With an anniversary that pays tribute to the past but is resolutely focused on the future.

With a phygital & immersive device

1 exclusive stand

1 interactive animation

1 customization screen

1 contest

1 consumer journey around the age of 50