Type of project:

Pop-up activation

Audience:
Tags:
  • Swamp
  • Sparkling Frénésie
  • Iconic
  • Year:

    2025

    Location:

    Paris

    In 2025, Maison Perrier will set up shop in the Marais district for three days of pop, sensory, and socially conscious celebrations.

    _PERRIER® HOUSE

    Creative Excitement

    Creative Excitement

    PERRIER® HOUSE

    A designer home conceived as a living gallery, where each bubble becomes a style statement.

    Frénésie imagines a meeting place between art, taste, and movement, revealing the four worlds of the brand: forever, chic, juice, and energize.

    An immersive experience that blends the senses: A journey where Léona Rose's pop frescoes, Kevin Germanier's upcycled fashion, Mathieu Forget's physical energy, and Rinse's musical vibes intersect.

    3 days of immersive experiences
    4 world to explore
    35 workshops
    5000+ visitors
    13,000 products tasted
    12 DJ sets
    6 talks
    Woman holding sparkling water can in front of refrigerator
    Maison Perrier raspberry sparkling water cans
    People coloring vibrant fruit and abstract mural
    Colorful Perrier juice display with mural background
    Colorful balloons hanging in a bright, modern lobby
    Dancer performing headstand in spotlight indoors
    Stylish couple posing with drinks at a fashion event
    [01]
    Person dancing in a red fur coat at a party
    [02]
    [03]
    Person standing near a table with wine glasses
    [04]
    Man posing in front of Maison Perrier display
    [05]
    [06]
    [07]
    [08]