Type of project:

Stunt Marketing

Audience:

B2C

Tags:
  • Fruit frenzy
    • Year:

    2024

    Industry:

    Entertainment, Lifestyle

    Location:

    France

    Have you ever had a crush on vacation? It's not always easy to say goodbye when it's time to go back to school... That's why Frénésie has come up with a way for all the summer romances that started on Fruitz to find each other again.

    _Fruitz

    Destination Crush

    Destination Crush

    Fruitz

    Destination Crush: Free train tickets to experience the revival of summer thrills! A campaign that brought people together from July 30 to September 30, 2024. We’ve revived THE VOICE of Secret Story to refresh the reality TV genre and soothe summer heartbreak. A decidedly Gen Z film to check out on Instagram & TikTok.

    1 digital activation
    1 film
    60 tickets offered
    +2M reach

    project_next
    2023

    TIMBERLAND

    Lifestyle
    B2C
    50 Years of an Icon

    In 2023, Frénésie designed and launched an immersive experience at Citadium Paris Haussmann to celebrate the 50th anniversary of the iconic brand. One step closer to...

    50 Years of an Icon

    2023
    TIMBERLAND

    In 2023, Frénésie designed and launched an immersive experience at Citadium Paris Haussmann to celebrate the 50th anniversary of the iconic brand. One step closer to...

    Lifestyle
    B2C