Type of project:

Stunt Marketing

Audience:

B2C

Tags:
  • Fruit frenzy
    • Year:

    2024

    Industry:

    Entertainment, Lifestyle

    Location:

    France

    Have you ever had a crush on vacation? It's not always easy to say goodbye when it's time to go back to school... That's why Frénésie has come up with a way for all the summer romances that started on Fruitz to find each other again.

    _Fruitz

    Destination Crush

    Destination Crush

    Fruitz

    Destination Crush: Free train tickets to experience the revival of summer thrills! A campaign that brought people together from July 30 to September 30, 2024. We’ve revived THE VOICE of Secret Story to refresh the reality TV genre and soothe summer heartbreak. A decidedly Gen Z film to check out on Instagram & TikTok.

    1 digital activation
    1 film
    60 tickets offered
    +2M reach

    project_next
    2024

    HENDRICK’S

    Spirits
    B2B
    Drama masterclass

    Hendrick's takes center stage for an evening event for France's top bartenders. It was on the stage of the Théâtre de la Madeleine that...

    Drama masterclass

    2024
    HENDRICK’S

    Hendrick's takes center stage for an evening event for France's top bartenders. It was on the stage of the Théâtre de la Madeleine that...

    Spirits
    B2B