To launch the FW26 season, Adidas brought together its sales and marketing teams for a three-day hybrid kick-off event in Paris.
The event combined an international conference, collection presentations, and highlights designed to strengthen team cohesion. The first day, held at Espace 3 Mazarine, featured an inspiring opening session with Malik Bentalha, broadcast live in 17 countries.
3 days
3 places in Paris
250 Adidas employees
2 Live broadcast in 17 countries (premium IT & production)
1 Complete event management: venues, logistics, IT, content hosting, and evening events
1 opening and closing ceremonies
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Entertainment
B2C
Les Nouvelles Galeries Annecy is putting Japan in the spotlight for the holiday season, with celebrations under the Japanese banner.
Les Nouvelles Galeries Annecy is putting Japan in the spotlight for the holiday season, with celebrations under the Japanese banner.
Entertainment
B2C