An activation that immerses customers in the brand's lifestyle universe with a lineup of local DJs and street artists working inside the stores to pimp sneakers and accessories...
…and influencer marketing and DOOH to win goodies from our claw machines.
3 stores
3 custom artists
3 influencers
3 DJ collectives
1,500 free gifts
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Entertainment Lifestyle
B2C
To mark the launch of its new NÉON collection, Swatch transformed its flagship store on the Champs-Élysées into a veritable playground for a weekend...
To mark the launch of its new NÉON collection, Swatch transformed its flagship store on the Champs-Élysées into a veritable playground for a weekend...
Entertainment Lifestyle
B2C
