Type of project:

In-store pop-up

Audience:

2023

Industry:

Paris, France

In 2023, Frénésie designed and launched an immersive experience at Citadium Paris – Haussmann to celebrate the iconic brand's 50th anniversary. One more step toward the future. An essential step toward all the others that will follow.

TIMBERLAND

50 Years of an Icon

_50 Years Of An Icon

TIMBERLAND

Immersed in the brand's materials and visual codes, working closely with its products. To experience their essence, handle them, and bring them to life. A sensory journey into the Timberland brand world. With an anniversary that pays tribute to the past but is resolutely focused on the future.

With a phygital & immersive device

1 exclusive stand

1 interactive animation

1 customization screen

1 contest

1 consumer journey around the age of 50