At the heart of the experience, a claw machine challenged participants: with a combination of skill and luck, everyone could try to win exclusive Swatch goodies.

All around, the energy level rose a notch thanks to roller dance shows, electrifying the space and drawing the audience into a festive and dynamic atmosphere. Bright colors and pop energy set the tone for the entire activation, perfectly resonating with the vibrant and iconic world of the NÉON collection.