Type of project:

Booth

Audience:
Tags:
  • A frenzy of aromas and fragrances.
  • Year:

    2022

    Industry:
    Location:

    Paris

    _HENDRICK’S

    The Officine - Cocktail Street

    _L'Officine - Cocktail Street

    HENDRICK’S

    A booth for Cocktail Street in Paris, including its design and production. Far from basic activations, we envisioned a truly experiential showcase for this brand's presence at the trade show.

    Artistic direction inherited from a Victorian apothecary, combining the worlds of apothecaries and distillation. Striking evidence of harmony, a blend of scents and flavors, swirls of aromas.

    With scholarly atmospheres and empirical magic, perfume is brandy, liqueur is fragrance. The ages split apart to better intertwine.

    2000 cocktails served
    1 Exclusive collaboration with Le Parfum bar
    1 Brand presence recognized by the entire spirits industry
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