Frénésie has designed an exclusive evening event followed by two days of pop-up shopping open to all on June 6 and 7, where unapologetic eccentricity and botanical refinement are sublimated.
Inspired by the 11 botanicals that make up the recipe, Romain Pilato (founder of Maison Ciero) created original concoctions for the occasion, and the most curious guests were able to sample two exclusive cocktails made with Hendrick's Original and Hendrick's Oasium, the new addition with refreshing citrus notes.
A poetic and flowery way to welcome the start of summer!
2 exclusive cocktails
500 people at the launch party
1,000 cocktails served during the evening
1,500 visitors during the activation
4968,5 EMV
3.6M reach
[press]
