Type of project:

Consumer activation

Audience:
Tags:
  • Franco-Japanese frenzy
  • Year:

    2023

    Industry:
    Location:

    Annecy, France

    Les Nouvelles Galeries Annecy is putting Japan in the spotlight for the holiday season, with celebrations under the Japanese banner.

    _GALERIES LAFAYETTE

    Christmas Sunrise

    Noël Levant

    GALERIES LAFAYETTE

    For a unique enhancement of the site and a month-long program of cultural events. Frénésie imagines "Noël Levant" (Christmas in the Levant), with the Maneki Neko as its emblem, the iconic Japanese lucky cat. A giant welcome to wish good fortune to all visitors and announce a multicultural program of musical, artistic, festive, and gastronomic events. All centered around unique shopping experiences!

    +20 animations
    +20 partners
    1,052,128 digital touchpoints
    12,000 free gifts
    1 months of activation
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