Type of project:

Stunt Marketing

Audience:

2024

Industry:

Have you ever had a crush on vacation? It's not always easy to say goodbye when it's time to go back to school... That's why Frénésie has come up with a way for all the summer romances that started on Fruitz to find each other again.

_Fruitz

Destination Crush

Fruitz

Destination Crush, or free train tickets to travel to the revival of summer thrills! An operation that brought those far apart closer to each other's hearts from July 30 to September 30, 2024. We brought back THE VOICE of Secret Story to refresh the reality show format and dispel summer heartbreak. A resolutely Gen Z film to be found on Insta & TikTok.

1 digital activation

1 film

60 tickets offered

+2M reach