Type of project:

Student Road Show

Audience:
Tags:
  • The frenzy for refurbished goods and technology
  • Year:

    2022

    Industry:
    Location:

    To promote its Student offer, Back Market is hitting campuses at the start of the academic year with an offbeat tone and a unique concept.

    _BACK MARKET

    Five & Furious

    _Fast & Furious

    BACK MARKET

    Frenzy imagines Five and Furious, the tour with your foot on the gas and your hands on the wheel of furiously responsible supercars.

    Customized golf carts that run solely on electricity and produce zero waste. One is equipped with a ghetto blaster for performing moonwalks, another is karaoke-focused for singing along to Zumba Café in organized groups, and there is also a stylish Cadillac. Guests, flash concerts, and exciting activities to enjoy...

    This year, everything is set for a wildly crazy start to the new school year.

    5 animations
    5 different campuses
    5 MacBook Pros won
    1,300 entries in the contest
    1,490 students reached and educated
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    [press]