To launch the FW26 season, Adidas brought together its sales and marketing teams for a three-day hybrid kick-off event in Paris.
The event combined an international conference, collection presentations, and highlights designed to strengthen team cohesion. The first day, held at Espace 3 Mazarine, featured an inspiring opening session with Malik Bentalha, broadcast live in 17 countries.
3 days
3 places in Paris
250 Adidas employees
2 Live broadcast in 17 countries (premium IT & production)
1 Complete event management: venues, logistics, IT, content hosting, and evening events
1 opening and closing ceremonies
